piaggio food truck

Freshly roasted and ground coffee beans served from a real Italian premium espresso machine by a professional barista, and all that presented using the cute and stylish Piaggio Ape – what’s not to love?

The Piaggio is a great value solution when you have dreams of setting up an independent coffee shop. You can build your brand and get the name out there while fine-tuning your skills and coffee recipes. Once you’re all set for brick and mortar, the Piaggio is great to keep outside the door to attract even more customers or for doing events.

Not just for bright-eyed startups either as a coffee Piaggio is a big asset to both coffee producers and coffee chains for their marketing and mobile sales, with some franchise coffee concepts even completely set up using mobile vending.

Put a banner on it and park, simple as that. Great banner design on a well-placed, stylish Piaggio is going to draw eyeballs at lower CPMs than Facebook.

However, it does not have to be so simple. If you are launching a new product or doing a brand activation campaign, Piaggio apes are a great way to scoot around from place to place and hand out samples or sell retail goods.

An added benefit is that they often qualify for moped classification in most US states and are always classified as a moped for EU member states. This allows you to have younger staff without a driver’s license operate a Piaggio food truck independently and keeps your promotional costs down.

Although you can do any kind of ice cream from a Piaggio there is only one that really fits, premium Italian gelato scoops.

Get that golden permission slip from your city for mobile vending and you can make tons of profit while the sun shines. Go to parks, sports venues, busy office lots, and beaches to make a ton of money and attract new customers.

These are not just for independent vendors either. Existing ice cream parlors with a name can greatly extend their reach and have a handy resupply point ready in their regular store, or the Piaggio can be parked outside on those extremely busy days to break up the queues ensuring nobody leaves the line without being served.

Hotels, restaurants, and resorts can also make use of these mobile vending units to great effect for boosting F&B sales.

Most mobile vending concessions and licenses outright ban or are extremely tight on selling alcohol from a food truck. You can only sell at private events, catered events, and occasionally special events open to the public such as food truck festivals. On top of that many of the larger, open-to-the-public events often hog the alcohol sales to themselves.

Festival operators or proprietors of larger establishments with an alcohol license for their entire property can do very well with them as the Piaggio makes for an easy mobile bar that can relieve pressure from the main service points and increase total orders.