BRAND ACTIVATION CAMPAIGNS
CUSTOM FOOD TRUCKS FOR YOUR BRAND
FOR US THE PROCESS IS NOT ALL THAT DIFFERENT TO BUILDING ANY OTHER FOOD TRUCK, WE:
- 1
Talk in detail about your idea and goals
- 2
Plan the best fitting solution
- 3
Design it
- 4
Build it
- 5
Deliver a great product
- +
Provide service and support post-delivery
What can be noticeably different is your desire to own the vehicle for a pre determined time frame such as 3-6 months or even to only use it for a week or an afternoon. In that case one of the in-stock or for sale trucks or trailers can be retrofitted or branded to your specifications. We also provide a few additional services to help make your campaign a success.
Endless possibilities
Based on CPM and Engagement a Brand Activation Campaign using food trucks is competitive with social media advertising! We can help you with planning by using our extensive food truck network to suggest upcoming events that would be a fit for your brand.
planning your campaign
Are your activations planned at public events and (food truck) festivals? Then let us help you organize it all using our intimate knowledge of all those fairs and festivals.
scales like hot cakes
Big campaigns can start small. If your campaign gets the resounding success it deserves we can outfit extra trucks and crew at lightning speed for you to ramp up your exposure.
on-branding everything
How about a little twist on that burger to make it uniquely your brand? Can do! As with the wrapping of the truck, we do disposables, crew outfits, etc. You name it, 100% on-brand for you.
our agency partners
The creative agency “Mad Men” bit of the campaign planning? Not us. But if you are a brand in need of that we can connect you with our partners.
WHAT DOES A FOOD TRUCK USED FOR A
BRAND ACTIVATION CAMPAIGN COST?
A great second hand truck refurbished for your brand will run around $/€ 40-50k and could similarly be leased for under $/€ 1000 a month on a five year lease and also has a 30% estimated economic end of life value after five years.
A top of the line custom food truck built new will cost as much as $200k / €180k. The out of pocket cost can often be limited to under $3000 per month for brands engaging in a five year lease, with a 20-30% estimated economic end of life value after five years. Total cost of ownership will vary based on when or if the decision is made to put the food truck back up for sale, and how the brand- and product specifics of the truck affect the resale interest (i.e. there a lot more red burger trucks than pink-gold spitroast chicken units and the truck will resell similarly faster).
Top of the line brand new food trailers are about the same price as food trucks are second hand, and can be a great value option. An imitation American-Style “airstream” trailer could be delivered new for as little as €/$ 30.000.
Top of the line brand new food trailers are a great option if the price of a new food truck is not in line with the budget.
With the pricing varying based on the model, you will also have to account for additional fees in the branding expense depending on how extensive the works are, i.e. wrapping or spray-painting a white truck fully red is more expensive than covering a quarter of the white truck’s surface with red vinyl stickering.
This is why we always need to talk through your project before we can deliver a custom quote!
CAN YOU HELP ME PLAN THE BRAND ACTIVATION CAMPAIGN?
Yes, we can help you with planning by using our extensive food truck network to suggest upcoming events that would be a fit for your brand.
BRANDING POSSIBILITIES
- Paint jobs – from 100% full RAL color to multicolor or designs.
- Vinyl wrap – from logo stickers to full- or partial wrap.
- LED or lightboard signing in any size and design.
- Panel board/signage
- Design service in photoshop or CAD, 2d and 3d
ARE YOU INTERESTED IN A BRAND ACTIVATION CAMPAIGN USING FOOD TRUCKS?
Let’s get started on your project today!
Click below to get a free quote and officially begin the process.